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Food Advertising in Israel

Abstract

A carp in the bathtub?!  Much has changed in food preparation since the days when your grandmother made gefilte fish!  When women entered the Israeli workforce, house work could no longer be solely dependent on them. A new market opened in the food preparation business and ready made foods started hitting the shelves. Through analyzing Israeli food advertisements from the 1970s, learners will participate in a “jigsaw” activity to learn about the newly changing world of the 1970s, and then imagine and design an advertisement for an item that reflects the needs of our current day society.

The learner will:

  1. understand how food advertisements can reflect a society’s time period and place

  2. know how food advertisements looked in the 1970s in Israel

  3. be able to invent (theoretically) a time-saving, ready-made product and design an advertisement for it

About the National Library and its educational materials:

The mission of the National Library of Israel is to provide a home for items of national, historic or cultural significance. Each of these primary sources serve as unique entry points into the collective memory of the people of Israel as well as the Jewish people worldwide.

The education department at the library curates the collection of primary sources and uses them as windows into the past; to foster a deeper understanding of Jewish history, and to enable learners to personalize and connect to earlier events.

 

When you click on the National Library of Israel resource link featured above, you will find the following educational building blocks for the creation of a lesson plan:

  1. A group activity to open the lesson and engage the learners.

  2. Discussion ideas and/or questions that are designed to get the learners thinking more deeply about the content.

  3. A creative activity that gives students the opportunity to go beyond learning and analyzing, to crafting something new, that personalizes how they relate to the  primary sources featured in the resource.

  4. The primary sources in this resource have individual links (listed in Expand your horizons below) that provide expanded information. In addition there are nuanced discussion questions that will enable students in small groups to engage independently and effectively in the process of  observing, interpreting, and connecting to the primary sources.

Student handouts, computer, projector

Teacher Resources:

  1. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?docid=EDU_XML_ENG700226853&presentorid=EDU_XML_ENG&searchurl=http://web.nli.org.il/sites/nlis/en/education/pages/results.aspx%23%3Fquery%3Dlsr16,exact,Primary+Source%26query%3Dany,contains,%D7%97%D7%99%D7%A0%D7%95%D7%9A%26query%3Dlsr11,exact,Hebrew%26query%3Dlsr16,exact,Primary+Source%26indx%3D153%26institution%3DNNL%26vid%3DEDU_XML_ENG%26loc%3Dlocal,scope:(EDU_XML_ENG)%26sortField%3Dlso04%26bulkSize%3D8

  2. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?docid=EDU_XML_ENGSP269&presentorid=EDU_XML_ENG&searchurl=http://web.nli.org.il/sites/nlis/en/education/pages/results.aspx%23%3Fquery%3Dlsr16,exact,Primary+Source%26query%3Dany,contains,%D7%97%D7%99%D7%A0%D7%95%D7%9A%26query%3Dlsr11,exact,Hebrew%26query%3Dlsr16,exact,Primary+Source%26indx%3D137%26institution%3DNNL%26vid%3DEDU_XML_ENG%26loc%3Dlocal,scope:(EDU_XML_ENG)%26sortField%3Dlso04%26bulkSize%3D8

  3. https://web.nli.org.il/sites/NLI/Hebrew/digitallibrary/pages/viewer.aspx?docid=NNL03_EDU700333819&presentorid=NLI_EDU&searchurl=http://web.nli.org.il/sites/nlis/he/education/pages/results.aspx%23%3Fquery%3Dlsr16,exact,%D7%A4%D7%A8%D7%99%D7%98+%D7%9E%D7%A7%D7%95%D7%A8%26query%3Dlsr16,exact,%D7%A4%D7%A8%D7%99%D7%98%2B%D7%9E%D7%A7%D7%95%D7%A8%26query%3Dlsr16,exact,%D7%A4%D7%A8%D7%99%D7%98%2B%D7%9E%D7%A7%D7%95%D7%A8%26query%3Dlsr16,exact,%D7%A4%D7%A8%D7%99%D7%98%2B%D7%9E%D7%A7%D7%95%D7%A8%26query%3Dlsr16,exact,%D7%A4%D7%A8%D7%99%D7%98%2B%D7%9E%D7%A7%D7%95%D7%A8%26query%3Dlsr16,exact,%D7%A4%D7%A8%D7%99%D7%98%2B%D7%9E%D7%A7%D7%95%D7%A8%26query%3Dany,contains,%D7%90%D7%95%D7%9B%D7%9C%26institution%3DNNL%26vid%3DNLI_EDU%26loc%3Dlocal,scope:(NNL_EDU1)%26sortField%3Dpopularity%26indx%3D1%26bulkSize%3D10 

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