Abstract

A picture is worth a thousand words. Why is this so? What elements can a picture convey that words might not? In this resource learners will analyze multiple posters created in Israel and uncover the advertising techniques behind them as well as how they reflect the time period in which they were created.  Students will learn to recognize the tools used by designers to influence their viewers, and then apply these tools in the creation of their own poster.

Lesson Attachments​

The learner will:

  1. understand how a graphic image can have greater impact on conveying a message than the written word 

  2. know how Israeli advertisers or election campaigns use design and other tools to influence their viewers 

  3. be able to implement design elements to reinforce an important message or cause

About the National Library and its educational materials:

The mission of the National Library of Israel is to provide a home for  items of national, historic or cultural significance. Each of these primary sources serve as unique entry points into the collective memory of the people of Israel as well as the Jewish people worldwide.

The education department at the library curates the collection of primary sources and uses them as windows into the past; to foster a deeper understanding of Jewish history, and to enable learners to personalize and connect to earlier events.

 

When you click on the National Library of Israel resource link featured above, you will find the following educational building blocks for the creation of a lesson plan:

  1. A group activity to open the lesson and engage the learners.

  2. Discussion ideas and/or questions that are designed to get the learners thinking more deeply about the content.

  3. A creative activity that gives students the opportunity to go beyond learning and analyzing, to crafting something new, that personalizes how they relate to the  primary sources featured in the resource.

  4. The primary sources in this resource have individual links (listed in Expand your horizons below) that provide expanded information. In addition there are nuanced discussion questions that will enable students in small groups to engage independently and effectively in the process of  observing, interpreting, and connecting to the primary sources.

Computer, Student Handouts

Teacher Resources:

  1. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?docid=EDU_XML_ENG700129268&presentorid=EDU_XML_ENG&searchurl=https%3A%2F%2Fweb.nli.org.il%2Fsites%2Fnlis%2Fen%2Feducation%2Fpages%2Fresults.aspx%23%3Fquery%3Dlsr16%2Cexact%2CPrimary+Source%26query%3Dany%2Ccontains%2Creliable+leadership%26institution%3DNNL%26vid%3DEDU_XML_ENG%26loc%3Dlocal%2Cscope%3A(EDU_XML_ENG)%26sortField%3Dlso04%26indx%3D1%26bulkSize%3D8&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*15u5wgk*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTI5LjYwLjAuMA..

  2. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?presentorid=EDU_XML_ENG&docid=EDU_XML_ENG700120287&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*15u5wgk*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTI5LjYwLjAuMA..

  3. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?docid=EDU_XML_ENG700127033&presentorid=EDU_XML_ENG&searchurl=https%3A%2F%2Fweb.nli.org.il%2Fsites%2Fnlis%2Fen%2Feducation%2Fpages%2Fresults.aspx%23%3Fquery%3Dlsr16%2Cexact%2CPrimary+Source%26query%3Dany%2Ccontains%2Cyou+did+it%26institution%3DNNL%26vid%3DEDU_XML_ENG%26loc%3Dlocal%2Cscope%3A(EDU_XML_ENG)%26sortField%3Dlso04%26indx%3D1%26bulkSize%3D8&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*1mi54ry*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTQ4LjQxLjAuMA.. 

  4. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?docid=EDU_XML_ENG700126515&presentorid=EDU_XML_ENG&searchurl=https%3A%2F%2Fweb.nli.org.il%2Fsites%2Fnlis%2Fen%2Feducation%2Fpages%2Fresults.aspx%23%3Fquery%3Dlsr16%2Cexact%2CPrimary+Source%26query%3Dany%2Ccontains%2Celections+likud+2009%26institution%3DNNL%26vid%3DEDU_XML_ENG%26loc%3Dlocal%2Cscope%3A(EDU_XML_ENG)%26sortField%3Dlso04%26indx%3D1%26bulkSize%3D8&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*mc70nw*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTUyLjM3LjAuMA..

  5. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?docid=EDU_XML_ENG700096541&presentorid=EDU_XML_ENG&searchurl=https%3A%2F%2Fweb.nli.org.il%2Fsites%2Fnlis%2Fen%2Feducation%2Fpages%2Fresults.aspx%23%3Fquery%3Dlsr16%2Cexact%2CPrimary+Source%26query%3Dany%2Ccontains%2Clet+my+people+go%26indx%3D9%26institution%3DNNL%26vid%3DEDU_XML_ENG%26loc%3Dlocal%2Cscope%3A(EDU_XML_ENG)%26sortField%3Dlso04%26bulkSize%3D8&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*13jgra7*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTU1LjM0LjAuMA..

  6. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?presentorid=EDU_XML_ENG&docid=EDU_XML_ENG700101572&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*17jhde0*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTU3LjMyLjAuMA..

  7. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?docid=EDU_XML_ENG700316560&presentorid=EDU_XML_ENG&searchurl=https%3A%2F%2Fweb.nli.org.il%2Fsites%2Fnlis%2Fen%2Feducation%2Fpages%2Fresults.aspx%23%3Fquery%3Dlsr16%2Cexact%2CPrimary+Source%26query%3Dany%2Ccontains%2Cfor+you+in+every+language%26institution%3DNNL%26vid%3DEDU_XML_ENG%26loc%3Dlocal%2Cscope%3A(EDU_XML_ENG)%26sortField%3Dlso04%26indx%3D1%26bulkSize%3D8&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*1xgylwx*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTYwLjI5LjAuMA..

  8. https://web.nli.org.il/sites/NLI/English/digitallibrary/pages/viewer.aspx?docid=EDU_XML_ENG700337243&presentorid=EDU_XML_ENG&searchurl=https%3A%2F%2Fweb.nli.org.il%2Fsites%2Fnlis%2Fen%2Feducation%2Fpages%2Fresults.aspx%23%3Fquery%3Dlsr16%2Cexact%2CPrimary+Source%26query%3Dany%2Ccontains%2C11th+independence+day+poster%26institution%3DNNL%26vid%3DEDU_XML_ENG%26loc%3Dlocal%2Cscope%3A(EDU_XML_ENG)%26sortField%3Dlso04%26indx%3D1%26bulkSize%3D8&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*spahse*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTY0LjI1LjAuMA..

  9. https://web.nli.org.il/sites/NLI/Hebrew/digitallibrary/pages/viewer.aspx?presentorid=NLI_EDU&DocID=NNL03_EDU700276201&SearchUrl=http%3A%2F%2Fmerhav.nli.org.il%3A80%2Fprimo_library%2Flibweb%2Faction%2Fsearch.do%3Fct%3Dfacet%26dscnt%3D2%26ct%3Dsearch%26mode%253&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*pi2dy7*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTY2LjIzLjAuMA..

  10. https://web.nli.org.il/sites/NLI/Hebrew/digitallibrary/pages/viewer.aspx?presentorid=NLI_EDU&DocID=NNL03_EDU700276200&SearchUrl=http%3A%2F%2Fmerhav.nli.org.il%3A80%2Fprimo_library%2Flibweb%2Faction%2Fsearch.do%3Fct%3Dfacet%26dscnt%3D2%26ct%3Dsearch%26mode%253&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*16no79s*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTcwLjE5LjAuMA..

  11. https://web.nli.org.il/sites/NLI/Hebrew/digitallibrary/pages/viewer.aspx?presentorid=NLI_EDU&DocID=NNL03_EDU700276198&SearchUrl=http%3A%2F%2Fmerhav.nli.org.il%3A80%2Fprimo_library%2Flibweb%2Faction%2Fsearch.do%3Fct%3Dfacet%26dscnt%3D2%26ct%3Dsearch%26mode%253&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*1p3dhxa*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTc3LjEyLjAuMA..

  12. https://web.nli.org.il/sites/NLI/Hebrew/digitallibrary/pages/viewer.aspx?presentorid=NLI_EDU&docid=NNL03_EDU700276199&_ga=2.106922755.1002909567.1681716201-1911167176.1637573574&_gl=1*1dyaz75*_ga*MTkxMTE2NzE3Ni4xNjM3NTczNTc0*_ga_8P5PPG5E6Z*MTY4MTgwOTM0Ny4xMTIuMS4xNjgxODA5NTc5LjEwLjAuMA.. 

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